Discussions live and kicking re what I now must call ‘ Audience Engagement Strategy’ instead of marketing plan, thanks to Artquest’s workshop session with Pablo Colella from Disconnected Bodies and artist, Helena Hunter. Pablo’s thoughts are that marketing implies that you are taking something from someone whereas audience engagement is giving or exchanging. Good idea.
Our Hatchery weekly meeting threw up lots of ideas most of which will be put into practice. One of which is to use keywords or tags with our blogs to increase footfall for our website.